January 6, 2006
What Media Can Companies Use To Reach College Students?
Your company is marketing to college students. You have the perfect promotion and it is ready to execute, but what media do you employ to get the word out?
College students are growing immune to advertising. It makes perfect sense seeing as they have grown up around the rise and fall of banner ads, television commercials (including the fast-forwarding of them) and more recently mass e-mails and text messaging. It is all beginning to look familiar.
So what is the next big advertising medium? Below are some of my ideas. I encourage you to add some of your own. It is the spirit of BrainReactions to get a true brainstorm going.
*Video game loading screens- Use the loading screens to advertise for new games or other products. The screen is relatively short, but long enough to get an audio/visual message to users.
*Music downloads- When downloading music from music stores like iTunes or Napster, short audio ads can be placed on some of the songs. To deal with the inconvenience, the cds or songs are sold at half price.
What other media are out there? Let the brainstorm begin!
–Erin [erin.canty@brainreactions.com]
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5 Responses to “What Media Can Companies Use To Reach College Students?”
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January 7th, 2006 at 1:28 pm
Cell phone SMS messages are being used pervasively in India to advertise. They also make it interesting by connecting it with a game. You can answer a question in the ad SMS by replying to the SMS and win a prize!
January 7th, 2006 at 1:30 pm
Community sites like MySpace and Facebook, ofcourse, will start coming out with mobile versions… that would be amazing.
January 8th, 2006 at 1:12 pm
Movies and Tv serials like Friends are good ways to introduce new products to youth. In 1950 Brunswick Corporation US. took help of some hollywood movie stars , Tv serials, to popularize their product of Bowling as a family game rather than just a male sport. This was done after they innovated a automatic pinsetter. Medium proved effective to make women and children start bowling.
Appart from that radio and music channels can also be effective
January 22nd, 2006 at 10:57 am
Hi… My name is David Flash. I have 8 years experience marketing to college students. I put together a website called collegemarketer.com with links to college media, student oriented websites, statistical and observational research on the college market, news about the college market, and tons more stuff.
Check it out! Hope you find it helpful.
http://www.collegemarketer.com
August 22nd, 2006 at 12:10 pm
Campus Media Group has a variety of marketing channels available for reaching today’s college students. Visit their site for information on college newspaper advertising, student email advertising, text message advertising, postering services, and e-textbook advertising.