According to Princeton Review, the top three majors college students are selecting are:

1. Business Administration
2. Psychology
3. Elementary Education

While these are popular, applicable fields of study, how are these majors helping foster innovation and creativity in malleable college minds?

Students who major in business administration may specialize in accounting, financial planning, human resources, etc. They are striving to become the next CEOs and Presidents and Executive Managers. But in their fields, are students learning how to foster innovation in the workplace? Do they know how to conduct and participate in productive brainstorms? If young people are going to be business leaders in the future, our universities need to equip them with these skills.

As for psychology, behavior and emotions can play significant role when brainstorming. When psychologists and neurologists can find what causes or stimulates exceptional creativity it will have positive effects on the innovation field. I imagine that current psychology students will play a key role in mapping the mind and unlocking the mystery of the brain. More money should be invested in psychological research facilities to further this intiative.

Elementary education is the major I am most excited about in terms of popularity and effect on innovation. The young people of Generation Y are looking forward to shaping the minds of generations to come. Growing up with companies like BrainReactions, current college students can see the power of innovation, creativity and whimsy and can practice these philosophies in their classrooms.

It will be interesting to see what majors will be most popular 20 years from now. Will the applicability of business administration continue to attract young people? Or will more creative fields like fine arts and graphic design inspire more students? Only time will tell.

-Erin [erin.canty@brainreactions.com]

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