February 11, 2007
I just read a rather interesting article on Pitchfork Media.
Its basically a comparison of the presence of Star Wars and the continent of Africa on the internet and asks the question “are the denziens of the net more involved in an imaginary world than the real world?” I’ll leave it to you to peruse the article, but it got me to thinking about what role corporations and websites hosting some of the prominent web 2.0 sites should play in shaping the debate and the information out there on social issues.
Ideally, I’d like to see websites and corporations innovating with services and products that encourage the consumer to learn more about the world and to get involved while still remaining appealing. I’d be intrigued if Wikipedia, for instance, devoted a sidebar on the page to some current world topic and had links to organizations where you could learn more or get involved. There are a ton of opportunities out there for corporations to increase their social credibility and still maintain a strong marketing and product presence.
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