Contributed by Anand Chhatpar, Chief Executive Officer, BrainReactions LLC http://www.brainreactions.com

There are many entrepreneurs and corporate innovators in the world who have had a new idea that actually garnered significant success in the market, and yet, they cannot explain what exactly caused them to succeed. Succeeding, but not knowing how they did it, makes it very difficult for innovators to create repeated success stories. This leads to the question: How do we create repeatable innovation success?

From all the research that I have done in this field, I believe that one of the best processes for achieving repeatable success is the one presented by Steve Blank, a serial entrepreneur who now teaches entrepreneurship at Stanford and UC-Berkeley. His process is described in his book, Four Steps to the Epiphany, and is also popularized as the process of “Customer Development”.

Steve Blank’s lecture at Stanford’s Entrepreneurial Thought Leader Series on this topic has been made into a Podcast, that I would like to share below:

| Creativity & Brainstorming, Innovation Roll of Honor, Generating Ideas & Ideation Techniques, Managing Ideas, Innovation Techniques, Marketing to college students, Marketing to young women, Voice of the customer, New Concepts & Ideas, Corporate Innovation, BrainWaves Emagazine | Email Article | Share on Facebook | del.icio.us | digg this

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