BrainReactions.net

If one accepts the notion that successful innovations are fueled by good ideas, then it is highly desirable for an organization to purposefully capture the ideas of individuals in its community of interest: its new product team, company-wide colleagues, partners, suppliers, and most importantly, its existing and target customers. BrainReactions.net can be your own personal idea electronic brainstorming space where you can pose questions and capture ideas as often as you require. BrainReactions.net facilitates idea generation over the internet.

Electronic brainstorming enables idea generation when it is not feasible to assemble a brainstorming group in one place, when a brainstorming group would be too large to accommodate or facilitate, when e-voting requires a large population or when a series of responses to question is required over a longer period of time than in a face-to-face brainstorm. You invite and manage your own target community. Because ideas are typed individually and privately, that is, not spoken in front of a brainstorming group, e-brainstorms can avoid some of the operational and cultural pitfalls of internal brainstorms. There is no prejudgment or real time reaction to any submission. The creativity of people who are shy or hesitant to open up in front of a group can be harnessed.

Since ideas can be captured from named (or anonymous) contributors, facilitators can obtain further input and clarification from any and all of the contributors. E-brainstorming allows facilitators do “drill down” for further insight. Capturing ideas in a structured fashion can increase heighten the richness and pace of innovation process by making the ideas easier to analyze. E-brainstorming by its very nature creates a written archive of responses in their original form for later analysis, reflection and subsequent questioning. After the brainstorming and ideating is done, you can quickly analyze the list of many ideas by selecting the best online.

By framing the questions, adding your own ideas, inviting others to brainstorm with you, and then analyzing the ideas you have captured, your innovation efforts will be more inclusive and more likely to result in well-conceived action. BrainReactions.net gives you a convenient way to brainstorm with others to capture their ideas quickly or over a prolonged period of time.

Obtaining and managing a private online e-brainstorming room is quick and easy. Check out BrainReactions.net to try out the tool in a public room.