January 28, 2007
I am currently reading through the new book “Made to Stick” by Chip and Dan Heath and ran across this awesome example of an ad that goes along with the chapter of Unexpected. This is a brialliant advertising scheme! It has had 70,000 views on YouTube. Even more so, you know that the people that won cars or talked to Tiger that day will go out and tell all of their friends about their unexpected experience. This is a story which will definitely stick as will the name behind the vehicle.
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