Consumers now have their choice from a plethora of GPS navigation systems. These innovative products direct the consumer to their destination or help them find what they are looking for.

To the best of my knowledge (which is a couple of quick google searches), none of the GPS systems offer rerouting options due to traffic congestion. So, my innovative new product/feature is to offer alternate routes through vehicle GPS systems when there is a traffic back up.

This innovation should be easy enough to introduce. First, the company could take data from other drivers in the area. If the GPS puts one driver on the freeway and they are only going 20 MPH, that route would get flagged. Partnerships between companies and DOTs across the country could also be of use for this feature. So many freeways have travel times to exit ramps displayed on the road. As an addition to user GPS feedback, information from these on the road alerts could be used.

These two sources of information should provide a fairly comprehensive map of traffic congestion, allowing the navigation system to offer an alternate route to the user’s destination.

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