We saw in the ad campaigns for the Super Bowl the first real push to get consumers to come up with marketing campaigns for products. This was a very successful approach for the companies involved as they not only produced innovative, consumer driven ads, but also received secondary publicity from the contests.

I’d like to see companies take this a step further and begin introducing contests in which the consumers come up with ways to make products more environmentally friendly. This would not only allow the eco-conscious among us make the world a little greener, but it would also provide secondary publicity not only from the contest itself, but also from news stories about the company’s environmental friendliness.

So many of us in Gen-Y want greener products and would respond positively to a company and their products given the knowledge that they are trying to innovate to provide a greener world.

| Creativity & Brainstorming, Generating Ideas & Ideation Techniques, Generation-Y wants, Marketing to college students, Corporate Innovation | Email Article | Share on Facebook | del.icio.us | digg this

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