Fortune Magazine released their list for Most Admired Companies for 2006. At the top of the list overall is General Electric.

Fortune also divides the list into Best and Worst for Innovation. At the top of this list, up from number three last year is Apple. Apple consistently designs groundbreaking products at competitive prices. Their most recent initiative is including Intel chips in their computers, a move that is already shaking up the personal computer industry.

On the worst list, there are companies from many industries. One stand out however is the United States Postal Service. It is not surprising USPS is on this list. They have a business everyone knows about with few direct competitors. There is probably not much motivation for them to innovate. They are probably working from the “If it ain’t broke, don’t fix it model.”

BrainReactions works well with clients lacking a clear innovation goal. With a problem in hand, the group of brain stormers can work on product development or improve existing goods and services. The United States Postal Service desperately needs to update and streamline, and that process begins with consumer research. With our team of imaginative, unrestrained college students at work, USPS could dramatically shift their innovation ranking form worst to first.

–Erin [erin.canty@brainreactions.com]

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