Many organizations rely on an introspective model to come up with the “next best thing”. Deep down, leaders of these organizations realize that relying only on internal resources leads to linear thinking. They know that slavishly extending current product lines, operations and modes of promotion may expose them to the unforeseen force of a competitor who has seized upon new realities and differentiated himself from the pack. Such organizations want to know how to stimulate new thinking, how to incorporate new ideas into an innovation system, so that they may achieve competitive singularity. The good news is that idea generation is a teachable/learnable skill. BrainReactions’ Idea Generation Workshop teaches organizations to enable their people to think creatively and to use those new ideas to innovate successfully.

Workshops are held regionally for interested innovators from a variety of companies. The workshop can also be brought to your company on an exclusive basis. The target beneficiaries of the Idea Generation Workshop are: CEOs, marketing, engineering, product development, promotion, sales, engineering and R&D leaders—anyone who is responsible for contributing to an organization’s future direction. Subjects covered include:

• How innovation happens, how it can be achieved by design.
• Learning about BrainReactions’ idea generation process.
• Acquiring tools to be a better idea generator and facilitator.
• Implementing highly productive idea generating activities in your organization.
• How to create and sustain a culture of innovation.

Contact BrainReactions to discuss setting up an Idea Generation Workshop to meet your needs.

You can also see our upcoming scheduled workshops open for registration at our Innovation Training site.