37Signals (the guys behind Basecamp, Ta-da Lists, Writeboards, Campfire, and Backpack) have recently released their book Getting Real. It’s free to read online, but you can buy it in paperback or PDF format, too.

The book, a collection of essays on developing a successful web application, is actually quite applicable to innovation in general. Essay topics include on how to focus on what’s important, how to determine which features are necessary, how to whittle down priorities (an stick to them), and even how to start the conceptual stage of your project. This is a must-read for any Brainstormer here, as well as for anyone who’s thinking about starting something new. Each essay is well-written, easy to read, and most importantly, interesting.

I really can’t say enough about this book. Check out the Table of Contents for yourself and read a few essays.

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