I’ve got to hand it to the Onion, once again, they’ve written a hilarious article that sums up the crazy, hype-driven, marketing world we live in. Check it out “Apple Unveils New Product-Unveiling Product”

This article is not only entertaining, but also a valid critique of a consumer response to marketing. The proper marketing, it seems, can sell just about anything by generating enough buzz. And while that is great for most companies, we the consumers are sometimes left holding the proverbial bag when the product doesn’t meet expectations.

Reading this Onion article just re-enforced for me the importance of a comprehensive, online, peer review system for new products. Without some grounding, its too easy for consumers to get carried away by tornado that is an effective marketing campaign and end up far, far from home.

| Creativity & Brainstorming, Marketing to college students, Marketing to young women | Email Article | Share on Facebook | del.icio.us | digg this

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