Dr. Bruce Barringer of the University of Central Florida is the author of a textbook titled “Entrepreneurship: Successfully Launching New Ventures” currently used in approximately 120 colleges and universities in the U.S., Canada, and Europe.

The new edition of this textbook will be released in early 2007 and will include the story of Anand Chhatpar and BrainReactions as the opening feature to its second chapter on “Opportunity Recognition”. The book provides a complete introduction to the entrepreneurial process and we will recommend it as “required reading” for entrepreneurs at all stages.

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