The New Year is just days away and with its impending arrival everyone from gadget gurus to pundits are hypothesizing about the newest innovations and creations awaiting us in 2006.

To know where we are going, we have to have an understanding of where we came from.

2005 brought us gadgets and technologies beyond our wildest dreams. Sony released the on-the-go marvel Play Station Portable, dubbed the PSP. With music, games, wireless connectivity, and movie watching capabilities, it rocked the technology landscape as we knew it. All movies available for the contraption are sold in the new UMD format. Thanks to the popularity of the PSP, now many movies are released in DVD as well as UMD. It is a fine example of innovation sparking increased innovation.

2005 also provided us with two new iPods, and slim communication devices like the Motorola Razr and the trimmer Blackberry. It was a banner year for technology.

With Sony’s release of the PlayStation 3, rival to newly released and hard to find X-Box 360, as well as Samsung’s release of the Blade, a competitor for the Razr, 2006 is sure to be the year that high-design and innovation built.

Competition will lead to more creative formats and features on this technology. I anticipate that more devices will be made to suit the growing and changing needs of Generation-Y and college students. The PSP was a fantastic start to thsi endeavor, and I’m sure copycat devices are in the works.

With a fondness for computer technology and the purchasing power to impact the market, it only makes sense that more will be designed with young, on-the-go people in mind. 2006 will be the year to do it.

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On Wednesday, Apple and NBC announced a partnership. The media giants inked a deal allowing NBC programming to be sold on iTunes. The shows can play on home computers or on Apple’s new video iPod.

This technology is mind blowing. Not only do I for see more stations making deals with Apple, as NBC and ABC have; but I also see this technology as the next way to reach college students.

iPods are very prevalent on college campuses. Companies,, including BrainReactions have already started using podcasts, audio clips and reports available for downloading.

With video capability, companies can now craft video announcements and updates. Imagine how fast viral media can spread if it is taken on the go from person to person? The possibilities are endless for how business and individuals can use this video technology.

What other technologies do you think will have an impact on marketing to college students and Generation-Y?

–Erin [erin.canty@brainreactions.com]

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BrainReactions Founder and CEO Anand Chhatpar was just named one of Business Week Online’s Top 5 Young Entrepreneurs!

In November, a list of the top 25 Entrepreneurs Under 25 was released by the web magazine. After reading about all of the young talent, BusinessWeek Online readers had the opportunity to vote for the entrepreneur who showed the most promise, creativity and ingenuity.

Anand’s work at BrainReactions impressed many readers and he was the 5th most selected entrepreneur on the list.

For more information on this honor, visit BusinessWeek Online and view the slide show of the Top 5.

–Erin [erin.canty@brainreactions.com]

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