BrainReactions CEO Anand Chhatpar will be visiting India over the next month promoting Innovation Trip (www.innovationtrip.com) , a program designed for Indian leaders to help spark innovation and creativity in their organizations, revolutionizing work culture and reducing attrition.

The six day program will take India’s top executives, managers, and driven staff members, to workshops and lectures across the U.S to thoroughly explore the American innovation and research industry. With Innovation Trip, business leaders can apply the culture of innovation from America to their companies in India.

Top experts in the field of research and discovery will share their wealth of knowledge with Innovation Trip participants: from business school professors to CEOs and presidents of consulting firms, as well as experts in employee retention.

Anand will be in India from Nov. 26 through Jan. 4.

He can be reached at [anand.chhatpar@brainreactions.com]

- Erin [erin.canty@brainreactions.com]

No Comments | BrainReactions News | Email Article | Share on Facebook | del.icio.us | digg this

According to Princeton Review, the top three majors college students are selecting are:

1. Business Administration
2. Psychology
3. Elementary Education

While these are popular, applicable fields of study, how are these majors helping foster innovation and creativity in malleable college minds?

Students who major in business administration may specialize in accounting, financial planning, human resources, etc. They are striving to become the next CEOs and Presidents and Executive Managers. But in their fields, are students learning how to foster innovation in the workplace? Do they know how to conduct and participate in productive brainstorms? If young people are going to be business leaders in the future, our universities need to equip them with these skills.

As for psychology, behavior and emotions can play significant role when brainstorming. When psychologists and neurologists can find what causes or stimulates exceptional creativity it will have positive effects on the innovation field. I imagine that current psychology students will play a key role in mapping the mind and unlocking the mystery of the brain. More money should be invested in psychological research facilities to further this intiative.

Elementary education is the major I am most excited about in terms of popularity and effect on innovation. The young people of Generation Y are looking forward to shaping the minds of generations to come. Growing up with companies like BrainReactions, current college students can see the power of innovation, creativity and whimsy and can practice these philosophies in their classrooms.

It will be interesting to see what majors will be most popular 20 years from now. Will the applicability of business administration continue to attract young people? Or will more creative fields like fine arts and graphic design inspire more students? Only time will tell.

-Erin [erin.canty@brainreactions.com]

No Comments | BrainReactions News, Generation-Y wants | Email Article | Share on Facebook | del.icio.us | digg this

Meet Generation Y, the promising group of young people currently between the ages of approximately 15 and 25. Generation Y, also known as the millennial or echo boomers, has grown up around personal computers, seen the formation of the internet occur right before their eyes and are early adopters of the latest technology and trends. With broadband Internet loading pages faster, and digital video recorders enabling television viewers to skip commercials, it is growing more difficult to market and advertise products to the new movers and shakers of the world. And as it grows increasingly challenging to reach Generation Y, they become more important to producers of goods and services. The buying power of teens alone is approaching $200 Billion a year according to Promo Magazine (www.promomag.com).

Because young people are on the forefront of the latest trends, it is necessary for marketers to be creative and constantly changing approaches.

One tactic that allows for creativity and generates buzz in the media are large-scale promotions. For example, to market their new youth-friendly cars, Scion hosted after hours parties in three cities at dance clubs during spring break. To gain admittance to the parties, students needed to text message an exclusive code to a special number to get an invite. To receive the code, spring breakers needed to attend the other promotional events Scion held earlier in the week.

Events like this do a great job of branding products and companies. Approximately 1,200 students attended the parties and Scion handed out over 90,000 items including food, branded water bottles and flyers over the course of the promotion. Now those partygoers can associate Scion with fun, innovation and carefree style.

Promotions also allow companies to market to Generation Y using emerging technologies. According to Promo Magazine, 90% of all cell phones in the U.S. can send and receive text messages. Using them as a marketing tool, especially to reach Generation Y is efficient. Marketing via text-message and e-mail also allows companies to create databases. The databases can be used to send future advertisements, updates or announcements.

Cracking the code on Generation Y is what BrainReactions excels at. Brainstorming with college students will improve marketing strategies and enhance product development. It is using the market to sell to the market, which is key when marketing to this diverse demographic.

-Erin [ erin.canty@brainreactions.com ]

No Comments | BrainReactions News, Creativity & Brainstorming, Generation-Y wants, Gen-Y ideas, Marketing to college students | Email Article | Share on Facebook | del.icio.us | digg this

We are proud to announce BrainReactions CEO Anand Chhatpar was named one of BusinessWeek Online’s “Top Entrepreneurs Under 25” in the list released last week. This acclaimed honor is bestowed to the most innovative, creative and business savvy young entreprenuers in America.

BusinessWeek Online asked readers to nominate outstanding young entrepreneurs. Editors reviwed the submissions and narrowed the field to 20 finalists. Anand and the other finalists’ profiles can be viewed at BusinessWeek Online in a slide show. Here’s the link to BusinessWeek’s article. Following the slide show, readers can vote for the entreprenuer that shows the greatest potential in the business world. Be sure to check out Anand’s profile and show him your support. Results of the vote will be posted in a few weeks.

Anand can be reached at [anand.chhatpar@brainreactions.com]

-Erin [erin.canty@brainreactions.com]

No Comments | BrainReactions News | Email Article | Share on Facebook | del.icio.us | digg this