We’ve always enjoyed brainstorming around the cool items in each Inventables DesignAid issue. So, we went ahead and released a prototype of what we call an Inventables BrainReaction — a fast-paced brainstorm on new applications of every material / technology / item in the DesignAid issue. We also include sketches and animations for some of our favorite ideas in the video. Watch these video clips and your mind is surely going to start buzzing with new ideas! Here’s the teaser (WMV format video) for the product.

Our friends at Inventables have even gone ahead and done a press release about the whole thing. Check out the announcement on their site. Ofcourse, we call it a prototype because we are looking for your comments and suggestions on how to make it even better for the next version. So, open up your hearts and minds to us — send us your feedback!

- Anand [anand.chhatpar@brainreactions]

No Comments | BrainReactions News | Email Article | Share on Facebook | del.icio.us | digg this

The VP and CTO of HP, Phil McKinney, is an innovation guru and runs an insightful Podcast called Killer Innovations that you may want to check out.

Nate and I were recently interviewed on his Podcast where we talk about how BrainReactions’ Innovation Generation works. Here’s the May 16th Podcast show (in MP3 format) featuring our audio interview.

Do check it out if you get a chance, and let us know what you think!

- Anand [anand.chhatpar@brainreactions]

No Comments | BrainReactions News | Email Article | Share on Facebook | del.icio.us | digg this